# Intent Triggers — full knowledge base

> Intent Triggers explains how predictive, intent-based marketing works — using buying signals, predictive data and a proprietary network to reach people the moment they trip into a high-intent zone for a product or service — so marketing dollars go toward people who are actually in-market instead of a broad audience. Educational overview of R0cketShip and predictive-data marketing technology; not a guarantee of results.

Educational resource, not professional advice.